NRF Big Show 2011: New Channels, New Opportunities

Mobile commerce, mobile marketing, mobile payment – all areas that have taken retail by storm in 2010. In 2011 it doesn’t appear mobile momentum will be letting up. However, just because a retailer CAN do mobile doesn’t necessarily mean they SHOULD do mobile. Retailers need to be careful to avoid the mistake made during the e-commerce boom and not treat mobile retailing as a silo but as an integrated channel that is part of the 360-degree shopping experience.
Social media has been almost as high on the hype curve as mobile. The difference is that the majority of social media discussions have revolved less around commerce or transactions and more about customer marketing. In 2011, retailers will be looking at how they can monetize social media.
The NRF Big Show has plenty of content coverage around these new channels.  Below are top sessions to attend.

Retail ROI Super Saturday
There is good reason to arrive early in New York to attend the all-star line up of retailers and analysts that fill the agenda at the Retail Orphan Initiative’s Super Saturday event. Retail veteran and merchandising guru Lori Schaffer will share the highlights of her new book “Branded! How Retailers Engage Consumers with Social Media and Mobility,” which will be one of the highlights of the day. For more information, visit
When:  Saturday, 1/8/2011, 9:00
AM-3:30 PM, 300 Madison Ave. (PwC Auditorium)

Target Advises Against the Me-Too Trap
Don’t miss “Avoiding the Mobile Me-Too Trap: Differentiating to Win.” This session will feature a discussion about the integration of mobile across channels.  Tata Consulting has a heavy focus on mobility implementations and Target has remained an innovator and technology leader for more than decade. Phil McCoy of Target will discuss how retailers who approach mobile with an eye towards differentiation and customer value will be better positioned to succeed.
When: Monday, 01/10/2011 1:45 PM - 2:45 PM , Room Hall E, 1E 14/15

How Mobile Is Altering Customer Behavior
“How will increased mobile usage alter store-based retail and PC-based e-commerce?” A good question that will be answered by Andrew Koven of Steve Madden and Jamey Maki of Golfsmith International in the session, “Embracing the Cross-Channel Mobile Opportunity.” The retailers will discuss the evolution of consumer behavior from store to catalog to online to mobile, and how to take advantage of it.
When: Monday, 01/10/2011 3:00 PM - 4:00 PM , Room Hall E, 1E 09/10

Social Retailing
Social media is evolving into social commerce. For retailers that want to get out ahead of this trend the session “Social Commerce: What, Why, & How?,” presented by Tom McFadyen of McFadyen Consulting, will discuss the components of social commerce, offer examples of benefits to retailers, and detail how to implement social media campaigns.
When: Tuesday, 01/11/2011 11:30 AM -12:00 PM , Room 3D05, EXPO Hall

Mobile Payment and Geolocation
“Mobile Strategy: Will It Ever Learn to Play Nice” offers a stellar panel of retailers that have been early adopters and innovators in mobile who will share their thoughts on mobile payment, m-commerce, mobile in-store operations, and even how far to leverage geolocation data. Yum Brands (Pizza Hut), Home Depot, Home Shopping Network and Ann Taylor share the stage.
When: Tuesday, 01/11/2011 3:00 PM - 4:00 PM , Room Hall E, 1E 09/10

This ad will auto-close in 10 seconds