WILMINGTON, DE (January 24, 2008) -- Responding to the heart rate monitoring needs of women who require full support in a sports bra, NuMetrex introduces two new products for its Spring/Summer 2008 Collection: the Seamless Control Bra and the Full Support Heart Sensing Sports Bra.
Both garments feature heart sensing technology that is knit directly into the fabric of the bra, while offering greater support during high impact sports.
Since the market debut of the original NuMetrex Heart Sensing Sports Bra in 2005, the development team for NuMetrex has recognized the need to bring heart monitoring benefits to women requiring full support in a sports bra. Fifteen months and 15 prototypes later, the NuMetrex Full Support Heart Sensing Sports Bra is here. The new sports bra is supported by a brand new style designed specifically to provide high impact support to C and D cup women. Sizes now include 34-40C and 32-40D.
"Engineering ample support for active, large busted women is a technical challenge made even more complex by the addition of our heart sensing textile," said Kim Scheffler, director of product development. "Our mantra is to start with a great garment and then add our heart rate monitoring technology. Women who wear the NuMetrex full support bra will appreciate the careful design for both outstanding support and good looks used in this style."
The new bra combines advanced technology at every turn. Soft stretch nylon/Lycra fabric for maximum comfort is combined with a unique 4-way stretch sport fabric in an innovative side sling design. The design works to minimize bounce and maximize mobility without mashing the chest. The seam-free bra cup construction offers a smooth inner and outer appearance while the adjustable back closure makes the bra easy to put on and take off. The convertible shoulder straps are fully adjustable and can be worn crossed in the back or over the shoulder.
In addition to the Full Support style, NuMetrex has added a more supportive version of its original seamless bra. The new Seamless Control Bra is offered in a racerback fit for maximum stability. The unique double layer construction features a technical inner layer designed to encapsulate and reduce bouncing.
The Seamless Control Bra fits snuggly against the body to minimize movement. Mesh construction combined with quick drying nylon/Lycra fabric helps fitness enthusiasts stay cool and dry. The bra is made with seamless "no sew" technology constructed with soft microfiber trim to prevent uncomfortable chafing.
Studies have shown that using a heart rate monitor can improve the value of a workout to enhance athletic performance and overall fitness. The NuMetrex line of clothes provides a comfortable alternative to the cumbersome heart monitoring chest straps that tend to chafe, slip and loosen during workouts. They sense heart rate through stretchy fabric electrodes that are knit directly into the fabric, and send that data to a compatible wrist watch or cardio machine via a tiny transmitter that is snapped into a pocket in the garment.
NuMetrex is sold at select retail locations in the United States and Canada, including Lululemon stores. New sizes and designs will be available for purchase Spring of 2008.
NuMetrex will be attending Outdoor Retailer (Booth 40142) in Salt Lake City in January 2008. Contact Rita Buscher for more information or to set up an informational appointment.
The NuMetrex line of clothes that monitor the body provides a comfortable alternative to the cumbersome heart monitoring chest straps that tend to chafe, slip and loosen during workouts. NuMetrex garments -- including the Heart Sensing Sports Bra, Cardio Shirt for Men, and Racer Tank -- offer seamless comfort combined with superior monitoring performance. They sense heart rate through stretchy fabric electrodes that are knit directly into the fabric, and send that data to a compatible wrist watch or cardio machine via a tiny transmitter that is snapped into a pocket in the garment. Launched by Textronics Inc. in December 2005, the NuMetrex Heart Sensing Sports Bra was named 2006 Sports Product of the Year by the Sporting Goods Manufacturers Association. Visit NuMetrex at www.numetrex.com.