B2B e-commerce platform NuOrder and action sports and lifestyle trade show Agenda have launched a digital companion to complement physical trade shows. The collaboration between the two companies enables brands and retailers to connect anytime, which is essential to compete in today's evolving retail market.
NuORDER built Online Trade Show, a digital B2B marketplace where wholesale buyers can discover new brands, browse complete brand showrooms and easily place orders on demand, 24/7 year-round.
At Agenda, January 4-5, 2018 in Long Beach, CA and February 12-14, 2018 in Las Vegas, NV, 50 brand sponsors and 500 attending retailers will receive access to NuORDER’s Online Trade Show platform to extend the show floor to computers and mobile devices. Brands can upload their catalogs and linesheets to NuORDER to transact directly with buyers at the event and stay connected in the months following to provide a complete B2B experience. Participants include Matisse, Body Glove, Z Supply, Original Penguin, and Havianas.
With retail buyers shifting more budget from pre-season to in-season purchasing, NuORDER’s Online Trade Show platform creates a 24/7/365 opportunity for brands and buyers to connect and conduct business, allowing both to meet the demands of their “always on” customers. The platform is available both as a complement to physical tradeshows and as a year-round community for all brands and wholesale buyers. As part of this partnership, NuORDER is creating a dedicated environment online for Agenda brands and retailers.
Online Trade Show includes features designed to empower brands to gain new business and strengthen buyer relationships seamlessly, including:
- Brand discovery: Allows buyers to browse brands with ease by searching by category, similar brands, tags and high-resolution logos.
- Unique profiles: Arms brands with multiple ways to tell their story through customizable visuals and assets, including hero images, digital line sheets or catalogs, Instagram feeds and downloadable assets, such as a credit application and PDFs of look books.
- Preview mode: Brands curate custom portals for buyers, allowing them to browse top products while hiding competitive information, such as wholesale pricing.
- Mobile friendly: The platform is optimized to be accessed on the go from any mobile web browser.