Office Depot Achieves Strategic Pricing with DemandTec

Office Depot renews its subscription to DemandTec software services Everyday Price Optimization and Everyday Price Management.

Office Depot cited several factors in renewing its relationship with DemandTec, including growing consumer price sensitivity due to recent macroeconomic conditions. In addition, DemandTec helps the retailer address the challenges they face managing a diverse product assortment with complex pricing relationships by providing a sophisticated rules engine and optimization approach.

"We are extending our relationship with DemandTec because Office Depot's long term strategic direction is to be consumer-centric in terms of assortment, store layouts, new service offerings and compelling pricing that sends a positive value message to our customers," says Steve Mahurin, executive vice president of merchandising for Office Depot. "DemandTec's optimization engine and advanced analytics enable us to gain insight into consumer demand and set prices that benefit Office Depot customers."
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