Office Depot Enhances Customer Experience with Integrated Campaigns
In order to help enhance the customer shopping experience for officedepot.com, Office Depot will use CoreMedia LiveContext software to streamline the collaboration between its online authors to ensure faster time-to-market for executing integrated campaigns. The CoreMedia LiveContext solution is designed to enable e-commerce and marketing professionals to augment their online e-commerce product catalogs with marketing content to address the needs of their online shoppers.
"As a global company, Office Depot, Inc. is continually seeking opportunities to improve the customer shopping experience on officedepot.com while optimizing the internal processes that support them," says Richard Polly, Senior Director of e-commerce at Office Depot. "CoreMedia's digital engagement solution was a natural fit for us due to its ease of integration into our existing systems and reduced time-to-market."
Late last year and within a short period of time, CoreMedia LiveContext was integrated with the Office Depot product catalog, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content.
"As a global company, Office Depot, Inc. is continually seeking opportunities to improve the customer shopping experience on officedepot.com while optimizing the internal processes that support them," says Richard Polly, Senior Director of e-commerce at Office Depot. "CoreMedia's digital engagement solution was a natural fit for us due to its ease of integration into our existing systems and reduced time-to-market."
Late last year and within a short period of time, CoreMedia LiveContext was integrated with the Office Depot product catalog, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content.