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A collection of news, articles and other featured content about Omnichannel.

From the moment a digital purchase is made through delivery to the shopper, everything that happens is orchestrated by the order management system (OMS).

Retailers must ask themselves if they’ve truly mastered omnichannel or are simply paying lip service to the idea. Here are three lessons to be learned from retailers who are doing omnichannel right.

The former Pier 1 and JCPenney exec has claimed the newly created role at a massive national chain. See which retailer snagged Renfro to align and leverage its digital capabilities across multiple channels and functions to meet the needs of today's customer.

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