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Omnichannel Supply Chain: Meeting Ever-Changing Demand


As retailers work on finding the latest and great­est way to enhance the customer experience by utilizing personalization, in-store WiFi, loy­alty programs, mobile payments and more, the simple fact remains: Pleasing the customer starts by having the item they want, ideally when they want it. Of course, the omnichannel retail transformation has upped this simple demand to new, harder to achieve heights. As customers demand to shop when, where, and how they want and to have merchandise presented to them at their home or in the store, retailers need a supply chain nimble and responsive enough to meet these demands, as well as up-to-the-minute insight into where this merchandise resides at all times.

Download this special report to explore how predictive analytics, inventory optimi­zation, and leveraging the store as a fulfillment hub is redefining the omnichannel supply chain.

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