Online Grocer Utkonos Taps New Demand Planning Tool During COVID-19

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Online Grocer Utkonos Taps New Demand Planning Tool During COVID-19


Russian online grocer Utkonos has teamed with SAS to improve its demand planning during the pandemic.

"With so much uncertainty in retail due to COVID-19, consumers want to be sure their favorite retailers have the items they need in stock when they are ready to buy," said Mikhail Tolokonnikov, Utkonos chief commercial officer. "Product out-of-stock is a huge problem for retailers. For online retail companies such as Utkonos, this leads to a decrease in customer satisfaction, increased delivery acceptance refusals and, ultimately, an increase in customer churn rate.”

In turning to SAS, the retailer was attracted by the solution’s ability to be delivered through a “quick start” program. It also appreciated the technology’s flexibility, ease of use, design and discovery of relevant product substitution combinations.

Tolokonnikov anticipates revenue and profit margin increases of up to 0.8% and order fulfillment increases of up to 75%. The company is also deploying SAS solutions across all of its product assortments.

"We automated the process, and now we can solve our out-of-stock problem with the help of innovative and intelligent solutions from SAS," he said. "This has been especially important from the outset of the COVID-19 pandemic through to the recovery period."

SAS is waiving its fees for its Retail & CPG Cloud Analytics Quickstart services for 90 days for retailers seeking ways to better meet consumer demand during the pandemic. It’s launching a standard configuration of the solution in the Microsoft Azure cloud environment.

The Retail & CPG Cloud Analytics Quickstart also provides access to SAS Viya, SAS Visual Forecasting, SAS Intelligent Planning Suite, SAS Intelligent Decisioning, and SAS Visual Data Mining and Machine Learning.

Once the 90-day period expires, customers can license the components they need. Existing SAS customers can trial the SAS Intelligent Planning Suite in the cloud to augment their current licenses.

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