Optimizing Customer Engagement Through Social Media

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Optimizing Customer Engagement Through Social Media

By Tim Denman - 07/18/2016
The average Internet user spends between one and two hours a day on social media, which offers retailers a prime opportunity to bolster brand interaction. That is, if you know how to do it.

At Engage 2016 famed social media expert Natalie Zfat will explore the importance of integrating messages with marketing campaigns, creating content that compels customers to shop, and expanding into the right social networks to reach your targeted customers.
 
Zfat is a writer, entrepreneur, social media influencer and hashtag creator extraordinaire, with a professional mantra that success means never doing the same thing twice (unless it was really fun the first time). Putting the “social" in social media, Zfat has partnered with some of the largest brands in the world, including Rolling Stone, Food Network, Mashable, Refinery29, American Express, Travel and Leisure, Levi’s and Dell.

When she's not engaging with her 400K followers, Natalie loves sharing her entrepreneurial thought leadership at conferences and universities, including Carnegie Mellon, Parsons: The New School, Fashion Institute of Technology, Internet of Things World and SXSW.

Engage will be held September 7-9 at the Ritz Carlton in Fort Lauderdale, Florida. The conference will feature keynotes from retail leaders, peer-to-peer exchanges, educational workshops, networking opportunities and relationship building. For more information, to view the full agenda, or to register for the event click here.