Oracle Emphasizes Assortment Optimization in Updated Allocation Software

8/8/2013
To help improve customer experience and increase inventory sell-through, Oracle has launched a new release of Oracle Retail Allocation that enables retailers to deliver the best assortment of products for each location using real-time inventory levels along with sales and planning information.

“Smarter allocation is the last mile to improving customer experience and protecting margins,” said Mike Webster, Senior Vice President and General Manager, Oracle Retail. “The latest update to Oracle Retail Allocation delivers deep retail functionality, actionable insight, and a user interface that makes sense for today’s users.”

Oracle Retail Allocation 13.3 uses imbedded business intelligence and culls multiple data sources to provide allocators with better insight and recommendations. The resulting dashboard reports and recommendations consider the entire lifecycle of a product and optimize allocations to speed inventory turn and protect margins.

“Oracle impressed us with its very functional and easy-to-use Oracle Retail Allocation capability. This application leverages Oracle Fusion Middleware technology and templates to speed effective distributions and allocations, and it also integrates to Oracle Assortment Planning and Size Profile Optimization,” said Greg Girard, program director for merchandise strategies, IDC Retail Insights. “Underneath the covers, Oracle is enabling better process and data flows and better process orchestration, supporting better decision processes, more effective use of resources, and higher levels of productivity.”

A modern Java interface employs product images rather than just the SKU number or product name, which helps accelerate the allocation process while encouraging better visibility and control over inventory allocation to stores.

The Oracle Retail allocation solution also delivers role-based dashboards that allow users to start the day with the information that is most important to them and take immediate action.  For example, the allocator can view a report on their dashboard, click on it to see more details and launch an allocation that is prefilled with information from the report.

By integrating with the broader suite of Oracle Retail solutions including Oracle Retail Merchandising System and Oracle Retail Assortment Planning and Size Profile Optimization, the allocation solution promotes shared visibility across key retail business teams and creates more fluid and efficient merchandising, supply chain, marketing and inventory management decisions.
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