Orchard Brands Takes its Senior Wares Across the Globe With Borderfree

1/13/2015
Multichannel retailer Orchard Brands has partnered with Borderfree to give consumers around the globe online access to its family of of apparel and home products focused on serving women and men above the age of 50.

Through its partnership with Borderfree, Orchard Brands' 13 unique online storefronts, including Appleseed's, Bedford Fair, Blair, Draper's & Damon's, Gold Violin, LinenSource, Norm Thompson, Old Pueblo Traders, Sahalie, Solutions, The Tog Shop, Willow Ridge and WinterSilks, are now available to international shoppers in more than 100 countries and territories worldwide. Borderfree's global e-commerce platform will enable these international shoppers to access the same brands as their American counterparts, with local currency pricing and one convenient checkout across all Orchard Brands sites.

"Introducing international shipping continues to position Orchard Brands as the global leader in serving the lifestyle needs of the internet's fastest-growing group of shoppers, men and women ages 50 and over," says Orchard Brands Co-president Bill Bass. "We are excited to offer our endless options for active living to this growing market overseas, as well."

Orchard Brands is the first merchant to partner with Borderfree that focuses exclusively on the needs of the boomer and senior market, a largely underserved consumer group internationally with significant spending power and a growing level of comfort with online shopping.

"Internet users ages 55 and older comprise a growing segment of the global internet population, representing an attractive and potentially lucrative market," said Borderfree CEO Michael DeSimone. "With a strong catalog and online business, Orchard Brands has already established a trusted 'out-of-store' buying experience and is well-positioned to take advantage of the growth opportunity presented by international ecommerce. We are pleased to partner with the company to help it break down the barriers to reaching shoppers around the globe."
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