Original Penguin Teams Up With Pepsi for Street Artist Collection

5/27/2014
Pepsi and Original Penguin have partnered together on the inaugural "Live for Now" Capsule Collection.

The pinnacle of the Pepsi "The Art of Football" program, the "Live for Now" collection brings to life vibrant artwork from six of the hottest street artists around the world: the UK's professional doodle bomber, Hattie Stewart; Argentinian urban artist, Jaz; Brazilian illustrator and street artist Ricardo AKN; Spanish-based visual artist Zosen; Merijn Hos, visual artist from the Netherlands and Argentinian street artist Ever.

The limited-edition Original Penguin x Pepsi "Live For Now" Capsule Collection consists of 23 styles, including various t-shirts, polo shirts, short sleeve wovens, jackets and swim trunks inspired by the artwork of these six world-renowned street artists.

"We are thrilled to be aligned with Pepsi on this new, original collection," said Oscar Feldenkreis, president and chief operating officer at Perry Ellis International. "Original Penguin is heading in an exciting global direction and the collection is the perfect fusion of Pepsi's spirit of living in the now, and the growing aspiration of millennials to celebrate what makes them different and unique--it's a perfect partnerships that has allowed us, once again, to inspire consumers to 'Be An Original.'"

The capsule collection blends fashion and art with bold colors and graphic designs from around the world. Designs include solid t-shirts and iconic polo shirts featuring contrast breast pockets to all-over bold prints of each of the artists' designs. Statement jackets boast playful patterns and bright colors in striking blues and reds that offset the cool blue and white color palette of short sleeve chambray wovens. Swim trunks are offered in the signature Fixed Volley silhouette in four different prints, showcasing a diverse range in style, from Ever's teardrop shapes to Zosen's geometric triangular print.

"We were inspired by the link between the sport of football and the world of art, both places where passion leads to great acts of creativity. Motivated by our 2014 global football campaign, the 'Live for Now' Capsule Collection brings the best of art and football to life," said Kristin Patrick, Pepsi global chief marketing officer, PepsiCo Global Beverages Group. "Our first-of-its-kind art collection, 'The Art of Football,' was unveiled in a gallery, then spread across the streets of the world with our out-of-home campaign, and now as a collection that a young, style-savvy generation will covet. Pepsi has been a cultural icon for many years and today we celebrate the ability of our brand to find a new place in consumers' hearts and minds. The 'Live for Now' collection is both wearable and enviable, combining the best design with the joy of living in the now."

The Original Penguin x Pepsi "Live for Now" Capsule Collection will be available for purchase at select Original Penguin stores in North America, Europe, Mexico, Colombia, Panama and the Philippines. It will also be available here and here beginning May 21 until items last. Retail partners for the capsule include Bloomingdale's in the United States, Liberty in the United Kingdom, BT2 a division of Brown Thomas in Ireland, El Palacio de Hierro in Mexico, and Colette in France.
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