The Outdoor Recreation Group Moves to Streamline its Wholesale Sales Processes

The Outdoor Recreation Group (TORG), an international manufacturer and distributor of outdoor goods and accessories, is executing CGS's BlueCherry B2B Ecommerce Solution to accelerate and streamline its wholesale business channels. 
Part of CGS’s end-to-end suite of solutions, the BlueCherry B2B Ecommerce module enables apparel and consumer lifestyle products companies to visually engage retail buyers, promote their products and select assortments and receive confirmed orders online. Using the platform, buyers can view the proposed products, get detailed pricing and availability information and place orders from virtually anywhere, anytime from their computer or mobile device. 
As an existing user of the BlueCherry Enterprise Suite since 2006, TORG will integrate the B2B Ecommerce module with its exisitng BlueCherry solutions, providing its sales representatives with an online order entry platform as well as accurate pricing and product availability. 
“BlueCherry B2B Ecommerce will provide us with a user-friendly solution for our sales reps to easily capture orders online and via mobile devices, and engage buyers with new visually compelling products regardless of their location and without relying solely on traditional tradeshows, markets or sales calls,” said Huzefa Chithiwala, MIS Director at The Outdoor Recreation Group. “The seamless integration with our existing BlueCherry solution provides us with greater visibility into our business environment and wholesale processes.”
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