Kicking off a weeklong gathering of the outdoor recreation industry, OAD will be held at Jordanelle State Park in Heber City, less than 40 miles from the Salt Palace Convention Center in Salt Lake City where the indoor Summer Market will be held August 3-6, 2010.
"Open Air Demo is the first chance retailers have to get a peek at the innovative new designs being launched in the outdoor recreation marketplace," said Kenji Haroutunian, Outdoor Retailer show director. "Testing gear in the natural setting it is designed for is an excellent educational opportunity for retailers as part of the decision making process, and I'm excited that we have so much participation this year."
A few of the 20-plus brands new to OAD include Coldblack-Schoeller Technologies, Johnson Outdoors, O'Neill Wetsuits, Jetboil and Quiksilver.
"Exhibiting at Open Air Demo goes hand-in-hand with exhibiting at Outdoor Retailer," said Sara Knies, Johnson Outdoors marketing director. "It will be a wonderful opportunity to get our dealers to test drive our 2011 products and for them to talk about the specifics of the kayak designs with the designers themselves."
OAD will also host dozens of returning exhibitors, including Costa Del Mar Sunglasses of Daytona Beach, Florida.
"We love to hear product feedback from the attendees at Open Air Demo," said Dave Bulthuis, Costa Del Mar Sunglasses vice president of sales. "The core outdoor people that attend OAD give us really insightful comments and we incorporate those ideas into our product lines."