OXXO’s Pricing Solution Drives Bottom-Line Results
With more than 15,000 convenience stores across Mexico, OXXO needed a scalable, automated pricing solution to drive increased unit sales while sustaining margins and profitability.
Mexico’s number one convenience store chain choose Revionics’ Price Suite with optional analytical services including Key Value Item Analysis, Elasticity Workbench and Store Zone Clustering.
The solution suite allows OXXO to maintain its competitive positioning and pricing on targeted key value items, and empower category managers within their business areas while making the pricing team a strategic partner to the business owners.
“As we continue to focus on better efficiency and automation company-wide while delivering more customer-centric and competitive pricing, we wanted price optimization that leverages a science-based approach utilizing diverse data sources to drive customer loyalty and deliver bottom-line results,” said Pedro Esquivel, director of marketing and commercial strategy, OXXO. “With Revionics, we found all of those capabilities plus the added value of a vendor with a very partner-driven approach that focuses on the long-term health of the relationship."