Pantone Revs Up Fashion Color System

Pantone LLC, an X-Rite company and provider of professional color standards for the design industries, has added 210 new colors to the PANTONE®FASHION, HOME + INTERIORS Color System.

Pantone leveraged international trend-spotting intelligence along with consumer and client color research from the Pantone Color Institute® to develop an enhanced shade selection. The addition of the new shades brings the total selection to 2,310 colors, offering the most relevant color palette, specification tools and global color solutions throughout the product development process, from inspiration to realization.

"The colors that are influencing design today have evolved to reflect shifting societal views, new technological innovations and a truly global outlook," said Leatrice Eiseman, executive director of the Pantone Color Institute®. "With the ability to interpret the influence of color on overall consumer psychology, we have enhanced the utility of our PANTONE FASHION, HOME + INTERIORS Color System to enable the design community to stay on the cutting edge of color selection."

"With the advent of fast fashion, and continued pressure on shortening product manufacturing cycles, Pantone's off-the-shelf color system with immediate, global availability is more relevant and economical than ever before," said Mitchell Cole, global director of marketing, PANTONE FASHION, HOME + INTERIORS.

The 210 new color additions focus on areas of significant market needs, addressing evolving consumer tastes.

With the growing complexity and versatility of the orange family, the range was expanded to include hot and radiant tones, as well as spicy, deeper and more golden oranges. New, intensified blacks, such as PANTONE 19-4003 Onyx and PANTONE 10-3911 Black Beauty, reflect the prevalence of these shades across the fashion, home and interiors industry as a color of luxury. Blues have become more nuanced, so the palette incorporates varying degrees of watery, vibrant aquamarine blues, along with chambray blues, new takes on classic navies and ethereal shades that evoke feelings of calmness. The increasing appeal of pink has led to the addition of a variety of pinks spanning from softer rosier shades, such as PANTONE 18-1951 Love Potion, to those that are more vibrant, such as PANTONE 18-2045 Pink Peacock.

The new range of reds is both sultry and elegant at once. The yellow palette has been enhanced to include more true yellows and orange yellows, along with pungent yellows to express an exotic vibe. New brown shades reflect earth-driven and organic movements, as well as rich and delectable shades influenced by trends in luxury. The continued influence of the green family led to the addition of a wide array of shades that range from natural to synthetic. As purple hues continue to rise in popularity, the new range includes vibrant red-based purples, an array of softer mid tones, and mystical shades representing the multi-dimensional aspects of the color. Both neutrals and whites were expanded in warm and cool tones.

The beautiful new colors were developed by Pantone and Huntsman Textile Effects, two leaders in color development and realization. Huntsman's AVITERA® SE range of dyes is a breakthrough innovation that enables dramatic sustainability gains while greatly enhancing color accuracy in dyeing cotton and cellulosic blends.

The new colors for the PANTONE FASHION, HOME + INTERIORS palette are currently available in cotton formats.

Individual cotton color standard Swatch Cards (4" x 4") will accurately specify colors and build palettes for textiles and apparel using the PANTONE FASHION HOME + INTERIORS SYSTEM.  New colors are also available as supplement pages to all PANTONE FASHION HOME + INTERIORS publications, such at the Cotton Passport, Cotton Planner, Cotton Chip Set and Cotton Swatch Library. Color Manager Software will enable digital design using all of the 2,310 colors now included in the PANTONE FASHION HOME + INTERIORS color palette. The use of globally available dyes and on-site technical support ensures accurate reproduction throughout the manufacturing process.

Pricing and Availability:

Individual Swatch Card
$11.95 each
PANTONE FASHION, HOME + INTERIORS Cotton Passport Supplement           $125.00
PANTONE FASHION, HOME + INTERIORS Cotton Planner Supplement             $145.00
PANTONE FASHION, HOME + INTERIORS Cotton Chip Set Supplement $295.00
PANTONE FASHION, HOME + INTERIORS Cotton Swatch Library Supplement $675.00

PANTONE FASHIION, HOME + INTERIORS supplements are now available via and Authorized Pantone Dealers

PANTONE FASHION, HOME + INTERIORS Textile Color System with 210 New Colors in Cotton
PANTONE FASHION, HOME + INTERIORS Cotton Swatch Library$7,395.00

PANTONE FASHIION, HOME + INTERIORS paper formats will be available in January 2016.
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