Paper Source Fuels Omnichannel Customer Strategy

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Paper Source Fuels Omnichannel Customer Strategy

By Jamie Grill-Goodman - 05/28/2016
Paper Source has selected the full suite of Aptos retail solutions, from Aptos, Inc. (formerly Epicor Retail), in a full-service Software-as-a-Service (SaaS) model to support its omnichannel customer strategy, improve company-wide efficiencies and fuel its continued growth.
Paper Source is a premier paperie and gift retailer offering custom stationery, gift wrap, and crafting supplies, along with in-store events, classes and workshops. Opening its first store more than 30 years ago, today Paper Source has grown its retail footprint to 100+ stores nationwide, and also operates an eCommerce site.

Since both store and eCommerce sales have grown in excess of 25% a year over the past 8 years, Paper Source aspired to leverage new technology to help its business scale, increase operational efficiencies, and support today's omnichannel customer needs.
Paper Source will leverage Aptos' full suite of end-to-end retail technology solutions including Digital Commerce, Enterprise Order Management, CRM and Clienteling, Analytics, Point of Sale, Audit and Operations Management, Merchandising and Planning. Paper Source will use the Aptos Digital Commerce solution to replatform its eCommerce operations. As well, Paper Source also plans to leverage the functionality of Aptos Enterprise Order Management to support singular commerce on an integrated platform to manage orders across multiple channels and locations, to address today's ever-increasing consumer expectations for order delivery/pick-up flexibility, options and speed.

All Aptos solutions will be deployed in the cloud, providing scalability, reduced risk, improved speed-to-value, and freeing up information technology resources to focus on additional projects focused on growth and innovation.

"Aptos proven technology will power our next phase of growth and enable us to retool to meet the omnichannel needs of today's customers," said Winnie Park, CEO of Paper Source. "We feel very confident in the Aptos vision of engaging customers differently and its collaborative partnership approach."