The Paper Store Enhances Omnichannel Retail Operations

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The Paper Store Enhances Omnichannel Retail Operations


The Paper Store, a specialty gift store chain in the Northeast, has made a change to help it unify product, customer and transaction data; offer customers “Endless Aisle” and “Buy Anywhere, Ship Anywhere;" and support its e-commerce fulfillment operations.

To support this, the company has selected the Aptos Digital Commerce Suite with integrated Enterprise Order Management and the Aptos Warehouse Management solution, extending its investment in the Aptos Singular Commerce platform. Over the years, the platform has helped to support The Paper Store’s expansion, enabling the retailer to add 50 new stores.

“The Paper Store is committed to understanding our customer, investing in technology and reinventing ourselves as the digitally driven brand the evolved customer desires,” said Tom Anderson, president and CEO, The Paper Store. “Our organization continues to add new Aptos solutions as the needs of our customers and business evolve, allowing us to remain relevant to consumers while achieving profitable growth.”

To maintain continued growth, The Paper Store has added the Aptos Digital Commerce Suite with comprehensive Enterprise Order Management to offer shoppers seamless brand interactions across all available selling channels by unifying product, customer and transaction data. Through simple content management, centrally managed product information management, easily created promotions, and in-depth reporting and analytics, Aptos’ Digital Commerce Suite helps retailers create unique experiences that drive sales and loyalty. With fully integrated Aptos Enterprise Order Management, The Paper Store will be able to offer its customers “Endless Aisle” as well as “Buy Anywhere, Ship Anywhere.”

Additionally, The Paper Store’s investment in Aptos Warehouse Management will support e-commerce fulfillment operations and enable highly responsive merchandising and order management across channels.

Supporting all aspects of the retail warehouse in real time – from receiving, ticketing and inventory management to pick, pack and shipping for order fulfillment – Aptos Warehouse Management streamlines warehouse operations and improves productivity to optimize distribution.