Party City Adds New Fulfillment Models to Improve the Customer Experience

Jamie Grill-Goodman
Editor in Chief
Jamie goodman

Party City has entered a partnership to transform the customer experience at every step of the delivery cycle, from order placement to the last mile.

The party goods retailer has teamed up with delivery and fulfillment orchestration platform Bringg to offer customers alternative fulfillment models, like curbside pickup and same-day delivery via third-party providers, and provide real-time visibility into order status.

"Party City is dedicated to our customer-first approach and we are continually working to optimize the overall customer experience," said Julie Rohem, chief marketing and experience officer at Party City. "The safety of our customers and employees is a top priority and partnering with Bringg allows us to provide new delivery options that ensure we do our part to promote healthy actions and positivity in this new normal. By digitizing our last-mile delivery and implementing the Bringg platform into our existing logistics model, we can seamlessly provide customers with the options to buy products online and pickup in-store, pickup curbside, or have same-day delivery through one of our partners, to align with consumer expectations."

"We are excited to work with Party City and offer a solution that allows them to quickly adapt to the ever-changing business landscape and meet today's social expectations," said Guy Bloch, CEO at Bringg. "Consumers will continue to leverage e-commerce as a primary channel; however, the alternative options to collect their orders encourages a positive customer experience - especially as they are becoming more accustomed to immediate satisfaction. By implementing the Bringg platform, we are providing Party City not only with a solution to meet and exceed customers' fulfillment expectations once the order is placed, all the way through pickup, but also with a solution that helps the business evolve even in times of rapid change and uncertainty."

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