Patagonia Shifts Away from Siloes Toward Seamless Inventory

As part of its strategic shift toward seamless inventory, Patagonia, an outdoor apparel retailer, will deploy 7thonline to support merchandise and assortment planning for direct-to-consumer channels, including brick-and-mortar stores and e-commerce. This deployment marks the expansion of a pre-existing relationship between Patagonia and 7thonline for global wholesale planning and forecasting.
The apparel retailer is working to achieve seamless inventory across all channels and geographic regions with the support of the merchandise and assortment planning tools. With 7thonline now supporting all of its wholesale, retail and e-commerce channels, the retailer is on track to move from a siloed, Excel-based environment to a single planning and forecasting systems.
For the first time, Patagonia will gain complete visibility into global demand across all channels and geographic locations – a bottleneck to delivering seamless inventory for many retailers. The enhanced visibility, flexible planning capabilities and powerful analytics will enable the retailer to leverage its global brand appeal and translate that into winning assortments and greater inventory productivity across global markets.