Peek Inside Whole Food Market’s First Online-Only Store

Whole Foods Market has opened its first permanent store dedicated solely to fulfilling online orders.

The delivery-only retail model opened this month in Brooklyn, NY, but the planning for the new store format began more than a year ago, Whole Foods’ owner Amazon said in a blog.

The location will exclusively serve customers in the Brooklyn area and is fully staffed by Whole Foods Market associates who are dedicated to facilitating grocery delivery.

“Online grocery sales tripled year over year in the second quarter this year, indicating that more customers than ever before are turning to Amazon for grocery delivery options,” Amazon said.

Amazon has also recently expanded its grocery footprint with physical stores. On Aug. 27, it officially opened its first Amazon Fresh grocery store in Woodland Hills, CA.