Perficient + IBM Help Men's Wearhouse Address "Informed Consumers"

5/22/2013
Perficient and IBM are working with The Men's Wearhouse to better engage customers and improve productivity through a Smarter Commerce approach that puts the clients' customers at the center of their operations.

Today's consumers demand businesses engage with them when, where and how they prefer, and they expect to receive a consistent, positive experience across all points of interaction. Organizations are challenged with improving operational efficiencies while focusing on their customers' brand engagement.

As a result, Perficient, Inc., an information technology consulting firm serving Global 2000 and other large enterprise customers throughout North America, is experiencing an increased demand from clients for help in applying smarter commerce strategies and technology solutions to address these business challenges.

How Men's Wearhouse addresses commerce in the age of the informed consumer
Perficient recently partnered with The Men's Wearhouse, a leading men's dress apparel retailer in the United States, to evolve their e-commerce strategy. The Men's Wearhouse had long been a brick and mortar store, but recognized its customers' growing use of digital channels during the shopping experience. To improve their competitive and customer experience, the retailer increased their online and mobile presence and is now engaging customers across all commerce channels.

The Men's Wearhouse challenges were to transition from their legacy architecture system that required customized support, improve productivity and reduce costs. The company partnered with Perficient to upgrade their WebSphere Commerce platform, which effectively put the customer at the center of its commerce strategy.

"At The Men's Wearhouse, our number one differentiator is our customer service. Our customers were online, they were mobile, and we needed to quickly transform our systems in order to provide a positive and consistent customer experience across all channels," said Vlad Kuznetsov, CTO and vice president of engineering for The Men's Wearhouse.

"In partnership with Perficient, we have successfully built a system that provides improved internal productivity and an enhanced level of service our customers have grown accustomed to, meeting them with a consistent experience at all touch points, and maintaining our brand integrity," he added.

"We are in the era of the empowered customer where the customer expects a certain type of experience and engagement that essentially dictates the way products are sold, sourced and distributed. Enterprises are becoming more conscious of the overall customer and brand experience across channels, and the challenges that lie ahead will be maintaining the balance without breaking the bank," said Sameer Peera, principal, Perficient's National Commerce practice.

"Organizations that embark on a path to evolve their commerce strategy and infrastructure to support business agility will continue to maintain a competitive edge in this environment," Peera added.

As a result of this shift toward the empowered consumer, Perficient has experienced significant growth in its IBM Smarter Commerce Practice. Perficient's commerce practice leverages and extends the capabilities of the IBM Smarter Commerce Portfolio, including WebSphere e-commerce, Sterling Order Management solution, Emptoris, Worklight, Cast Iron, and Tealeaf, to deliver a seamless and unified commerce experience for its clients.

Perficient's experts design, develop, implement and integrate secure and scalable IBM Smarter Commerce solutions that integrate with the clients' business systems and manage business processes. Perficient creates a solution that includes a single view of customers' buying patterns and preferences across the entire commerce continuum. This results in the company's clients garnering better customer insights, creating actionable analytics and delivering targeted promotions.

"The informed customer has caused forward-thinking organizations to seamlessly integrate their buying, selling, marketing and service processes in order to proactively meet a customer's need and respond quickly to changing demands," said Ruth Minj, Perficient general manager of IBM Industry Solutions.

"The right tools and technologies create increased transparency, visibility and efficiencies in an organization's value chain and also help them adopt new disruptive technologies like social media and mobile," she continued. "Our expertise in IBM's Smarter Commerce technologies can help clients evolve their business, leading to enhanced customer loyalty and improved business results."
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