Performance Sports Group Backs 37.5 Fast-Drying Technology

10/14/2014
Performance Sports Group Ltd., a developer and manufacturer of high performance sports equipment and apparel and Cocona Natural Technologies, maker of patented 37.5™ technology, have announced an exclusive partnership in several sport categories. This provides Performance Sports Group exclusive use of the advanced fast-drying moisture management technology in hockey, lacrosse, baseball and softball, and non-exclusive use in soccer.

Apparel with 37.5 technology dries up to five times faster than competitive products. While other fabrics simply wick moisture around the garment, trapping humidity near the athlete's skin, 37.5 technology harnesses the athlete's body heat to evaporate moisture and move it away from the skin. Much of the advanced fabric developed with 37.5 technology is made in Taiwan with the company's certified Taiwanese mill partners, including Raco Textile, Chia Her, Evertex, Kingwhale, Men-Chuen, and New Wide Taipei.

"The feedback and endorsement this technology has received from our athletes is simply phenomenal," said Kathy McGown, general manager of apparel for Performance Sports Group. "We are extremely excited to continue our partnership and look forward to bringing 37.5 technology to several products across our portfolio of industry-leading brands."

"We couldn't deliver 37.5 technology to our customers without the support and expertise of our mills here in Taiwan," said CEO Jeff Bowman. "Taking yarn with 37.5 technology and making that into high-performance fabric is a very demanding and technical process. We're proud to be partnering with some of the best mills in the world, many of those in Taiwan."

By utilizing 37.5 technology, athletes have the ability to direct more of their energy to their sport, rather than to core temperature management. Unlike other moisture management technologies, 37.5 technology is permanent and naturally derived. An added benefit is that clothing made with 37.5 technology does not retain odors.

Fabrics with 37.5 technology are helping athletes around the globe perform at their best. In the below list of some of the world's most high intensity competitions and tournaments, winners had one thing in common: all were armed with apparel infused with 37.5 technology.
  • The North Face Ultra Trail du Mount Blanc – One of the world's most daunting endurance races, this complete tour of the Mont Blanc Massif takes runners through three countries. Frenchman Francios D'Haene won and set a new race record in his Salomon S-LAB Exo Tank powered by 37.5 technology.
  • The 27th Red Bull Dolomitenmann – More than 45,000 gathered to watch what is considered the world's toughest relay race of mountain running, paragliding, wildwater kayaking and mountain biking. Team adidas Outdoor won the tightly contested race and could be seen in the winner's circle in their Terrex Gear powered by 37.5 technology.
  • ÖTILLÖ – In this high intensity race, teams of two compete from Sandhamn to UtÖ in the Stockholm archipelago, running 65 km and swimming 10 km. Eight of the top 10 winners were wearing Gococo socks powered by 37.5 technology.
  • Freeride World Tour 2014 – Top international snowboarders around the world battled through World Qualifiers to make it to the Freeride World Championship at Chamonix. Riding in Ripcurl gear powered by 37.5 technology, Emilien Badoux was crowned World Champion after taking three podiums at five events, including the win at Chamonix.
  • 2014 Major League Lacrosse Championship - The Denver Outlaws finished a strong season as Major League champions, outfitted in the Maverik M3 glove powered by 37.5 technology.
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