Perry Ellis Rolling Out BOPA Ahead of the Holidays
- Plug-in integration: Either through the platform’s plug-in or APIs, or by integrating with OMS systems using existing solutions.
- Automated processes: Automated shipping label creation and printing. Once labels are created, the platform instantly delivers an electronic notification alerting the carrier the e-commerce merchant has a package ready for pick up.
- Tracking: A dashboard displays an item’s tracking number and estimated delivery date, and provides automated delivery notifications until the package is picked up.
Perry Ellis is leveraging the digital logistics and cloud-based delivery platform to transform delivery. Here’s an overview of the solution’s tech capabilities.
Implementation and Success Stories
While smooth, the implementation has not been a fast one, admits Nigrelli. It is simply a process that requires planning and preparing before the company can implement and then test.
“We have to incorporate the Via.Delivery platform into our checkout stream, and then adjust shipping processes to include Via.Delivery’s labeling and tracking system,” says Nigrelli. “I’d say the main challenge has been speed, since we’re attempting to get this up and running across multiple brands before the holiday shopping season.”
While too early to tell the overall success of the initiative, Nigrelli expects about 3% of customers to choose BOPIS and up to 10% to choose BOPA. Additional benefits include a lower cart abandonment rate, reduced operational costs related to shipping, prevention of package theft, and improved sustainability.
Through the partnership, Via.Delivery taps into its relationship with carriers to negotiate better shipping rates, trickling down those savings to the company and its consumers. Also, with the BOPA option, Perry Ellis has been able to avoid some peak season surcharges by paying commercial shipping costs instead of residential rates. This saves the company about 20-25% of online freight costs.
“Finding the right partner is key to a smooth transition,” says Nigrelli. “Shipping and delivery can make or break the relationship with your customers, and you need to have confidence your shipping partners will maintain high standards and provide a positive user experience in line with your brand.”