Personal Shopping Devices at Stop & Shop and Giant

Personal shopping device Scan It! by Modiv Shopper hits the grocery aisles of 250 Stop & Shop and Giant supermarkets.  Shoppers pick up a Scan It!-branded Motorola MC17 mobile computer and scan their loyalty card. The mobile computer then displays exclusive special offers and promotions to customers, based on their purchase history and current shopping behavior. The system tracks the shopper's progress through the aisles and presents money-saving coupons and promotions as the shopper nears those products. Customers can select items, scan them and bag them in the cart. Purchases are then automatically totaled and the customer can pay for items quickly at a self-checkout station. Nearly one million shopping trips are now completed each month using Scan It! and more than 50 brands have run paid campaigns.
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