Personalization

Lowe’s ‘Perpetual Productivity Improvement’ Initiative To Result in End-to-End Transformation
Marvin Ellison, president and CEO of Lowe’s, shared details of the company's strategic approach during the company’s recent call with investors.
Tapestry and Marks & Spencer Power E-Commerce Personalization With Generative AI
The enterprises are implementing technology that automatically generates words and phrases that are personalized in real-time for each online consumer by leveraging anonymized web session data.

Digital Transformation
The Hot Retail Startups of 2023
For RIS’ fifth annual showcase of retail startups, editors highlighted retailers that are inspiring consumers in innovative ways. See who made the list.
Digital Commerce
Men's Wearhouse and Michael Strahan Tap Mobile App for Personalized Suits
Learn how Men's Wearhouse is utilizing a mobile app to offer a new level of personalization in menswear retail.
In Store Experience
Escaping Retail Irrelevance: How The Container Store Is Transforming Its Customer Journey
Differentiation in today’s chaotic and must-be-everywhere-all-at-once commerce environment is difficult to nail down. How can brands break through the noise? Learn how The Container Store is achieving this.
Sponsored
Digital Commerce
Grow Ecommerce Profits—not just Conversions
AI supports best-in-class ecommerce experiences, boosting conversions and profits.
Mobile Apps
Nike Zones in on Consumer Engagement With Digital Approach: How Mobile Apps Drive Value and Membership Growth
Consumer-direct acceleration, said John Donahue, president and CEO, is fueling Nike’s marketplace approach, allowing the company to directly connect with consumers no matter where they shop. Key to this strategy has been Nike’s investments in digital experiences, primarily via its mobile apps.
Loyalty Programs
David’s Bridal Targets Younger Demographic With Expanded Loyalty Program
David’s Bridal has been revamping its loyalty program over the past year, and now the company has expanded its offerings to target high school-aged students with the launch of Diamond Prom.
Big Data
Kroger Powers Personalization and Brand Partnerships With Data Science
The brand has launched several initiatives focusing on data to increase targeted personalization, get products to consumers faster (without sacrificing freshness), and grow its retail media business with improved insights.
In Store Experience
Ulta Bets on Store Remodels and Loyalty Efforts to Sustain Growth
In the company’s latest earnings call, Ulta’s CEO Dave Kimbell said the company has achieved a record loyalty membership and is launching a new store layout that will transform the customer experience.
Marketing
Reduced Consumer Spending Requires Smarter Tactics In-Store
Location-based marketing is key to allowing retailers to build hyper-personalized campaigns. But how can retailers get started? Learn here.
Customer Engagement
Thanksgiving Weekend: What’s Ahead for Retailers Black Friday Through Cyber Monday
Boom or bust? Thanksgiving and Black Friday are almost upon us, kicking off the official holiday shopping season for retailers and consumers alike. Experts share what to expect for the weekend.
Marketing
3 'Old' B2C Marketing Trends That Remain Vital Today
Marketing trends come and go, but some – like brands themselves – stand the test of time. Here are three tried-and-tested marketing tactics leading companies return to again and again.
Loyalty Programs
Limited Holiday Deal: Walmart Slashes Its Membership Pricing
As Walmart continues its aggressive holiday prep work, recently announcing new e-commerce capabilities, the company has also said it will be slashing its membership pricing for two days only. Learn about the special offer.