Personalization

Lowe’s ‘Perpetual Productivity Improvement’ Initiative To Result in End-to-End Transformation
Marvin Ellison, president and CEO of Lowe’s, shared details of the company's strategic approach during the company’s recent call with investors.
Tapestry and Marks & Spencer Power E-Commerce Personalization With Generative AI
The enterprises are implementing technology that automatically generates words and phrases that are personalized in real-time for each online consumer by leveraging anonymized web session data.

E-Commerce
Walmart Brings AR, Buy Now, and Virtual Queue Capabilities to Digital Shopping
Walmart is adding even more tech enhancements to its digital shopping experiences ahead of the busy holiday season. Learn about the new capabilities.
Personalization
5 Ways to Personalize Your Site for Today’s Consumers
To drive meaningful customer relationships, e-commerce brands and retailers can follow these five personalization best practices.
Loyalty Programs
Starbucks Expands Loyalty Offerings With Delta Partnership
The two companies have joined together in an effort to reward loyalty. See how consumers can earn Stars and travel points through the new partnership.
Coupons
Amazon Centralizes Discount Offerings With New Access Hub
Amazon has launched a new hub where customers can find programs, discounts, and additional Amazon shopping features. Learn more.
E-Commerce
How Composable Commerce Can Help Brands Get More Out of Holiday Shopping
Composable commerce can help and make it easier to customize promotions, accurately assess inventory, test pricing strategy, and more. Here’s how.
Loyalty Programs
Ann Taylor and LOFT Reimagine Loyalty With New StyleRewards Program
The program reinvents the previously separate loyalty programs for LOFT and Ann Taylor, featuring a new tiered structure, along with modernized rewards for the Ann Taylor Credit Card and LOFT Credit Card programs. Learn more.
E-Commerce
How Retailers Can Enhance Their E-Commerce
In order to ensure their retail businesses are maximizing omnichannel efforts, industry leaders should run through the following checklist with their web and executive teams.
Virtual Reality
Walmart Jumps Into Immersive Experiences With Metaverse Project
Walmart is the latest company to leverage Roblox, announcing two new experiences on the virtual reality platform: Walmart Land and Walmart Universe of Play. Learn more.
Loyalty Programs
How Fetch Rewards Is Turning Loyalty Upside Down to Bolster Data Strategies
In this edited webinar transcript, Fetch Rewards’ Wes Schroll shares how the company creates unique, rewarding experiences for shoppers, while providing brands and retailers with differentiated market and loyalty insights. Learn more.
Marketing
Walmart Connect Dives Further Into Social Commerce, Launches TikTok and Snapchat Partnerships
Walmart Connect is expanding its capabilities, forming partnerships with various social channels and tech companies to allow advertisers to better utilize social media, entertainment, t-commerce, and live streaming via new ad formats. See which brands are already leveraging these tools.
In Store Experience
JCPenney Beauty Preps for Nationwide Rollout
Following the initial introduction of JCPenney Beauty in fall 2021, the company is preparing for a nationwide, in-store rollout. Learn about the company's focus on inclusivity.
Personalization
Walmart’s Virtual Try-On Gets Personalization Boost
First we got Choose My Model, and now Walmart is expanding its virtual try-on capabilities by zoning in on personalization with Be Your Own Model. Get the details.