Personalizing Relationships One Customer at a Time

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Personalizing Relationships One Customer at a Time

By Tim Denman - 07/05/2016
Personalizing the experience for each and every shopper is a priority in the age of customer-centric retailing. True personalization requires granular insight into individual shopper's wants and needs, and technologies to deliver targeted content that is engaging and designed to influence behavior.

At Engage 2016 social marketing strategist Ted Rubin will deliver the opening keynote presentation and explore the retail path to personalized engagement and provides a glimpse into the transformative effects it can have on business performance.

Rubin is a leading social marketing strategist, keynote speaker, brand evangelist and acting CMO of Brand Innovators. People in the social media world know Rubin for his enthusiastic, energetic and undeniably personal connection to people. He is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media; #13 on Forbes' Top 50 Social Media Power Influencers; and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. He has authored two books Return on Relationship, and How To Look People in the Eye Digitally.

Engage will be held September 7-9 at the Ritz Carlton in Fort Lauderdale, Florida. The conference will feature keynotes from retail leaders, peer-to-peer exchanges, educational workshops, networking opportunities and relationship building. For more information, to view the full agenda, or to register for the event click here.