Petco Embarks on Intelligent Merchandising Strategy

Jamie Grill-Goodman
Senior Editor
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Petco will enhance the speed of critical merchandising decisions through AI and machine learning to deliver an improved end-to-end customer experience.

The pet specialty retailer will deploy Tata Consultancy Services’ TCS Optumera, an AI-powered merchandise optimization suite. TCS Optumera leverages the power of artificial intelligence and machine learning to localize and right-size store spaces, curate shopper centric omnichannel experiences, anticipate competitor pricing strategies in real-time and enable optimal price recommendations.

The suite is a part of TCS' Algo Retail approach that enables retailers to seamlessly integrate and orchestrate data flows across the retail value chain, harnessing the power of analytics, AI and machine learning to unlock exponential business value.

Petco's merchandising team will be able to hyper-localize and optimize their store products and space strategies in an integrated way, with greater speed and precision in decision-making, through the combined power of TCS' Business 4.0 thought leadership framework and TCS Optumera. The suite will enable Petco to differentiate itself in the market, while delivering an improved end-to-end customer experience.

"Petco is re-imagining our merchandising strategy leveraging TCS Optumera, to support a seamless omnichannel shopping experience for our customers," said Petco COO Mike Nuzzo. "Optumera is expertly designed to help enhance the speed of critical merchandising decisions, like floor space and assortment mix, to improve the overall customer experience.