PetSmart has deployed a new suite of solutions to power its pricing, promotions and markdowns to continue to transform its pricing capability with a strategic, data-driven approach.
The pet supply retailer extended its three-year-old partnership with Revionics licensing the solution provider’s full suite of solutions, including Revionics Price Suite, Promotion Suite (including Promotions Performance Analysis), and Markdown Suite.
“We look forward to expanding our use of Revionics’ data-driven technology,” said Steve Luoma, vice president of pricing, PetSmart. “The full portfolio of solutions will help us provide even greater value to our pet parents and further enhance the overall customer experience.”
As part of its strategic, customer-focused approach, PetSmart has also enhanced its pricing team’s expertise with robust training and process improvements to deliver more relevant pricing, enhance its promotions and track the effectiveness of its programs.
“Since first partnering with PetSmart in 2014, we’ve continued to unlock new ways to use science to give PetSmart and its shoppers more value,” said Revionics Chairman and CEO Marc H. Hafner. “This is an exciting milestone, and we look forward to our continued collaboration with PetSmart.”