PGA Tour Superstore Goes on Store Opening Blitz

Tim Denman
Editor in Chief
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PGA Tour Superstore has announced the opening of four new experiential stores over the next two months. With a successful interactive model, PGA Tour Superstore continues to grow and will open its first store in Austin on May 25th.

"We are systematically building our presence in golf-centric markets throughout the country and plan to have up to 50 stores by the end of next year," said Dick Sullivan, president and CEO, PGA Tour Superstore. "Our customer-experience mentality is our single best differentiator and is unmatched in the golf retail business. Combine that with our professional expertise, interactive environment and everything needed to play, we inspire beginners to avid golfers to have fun and enjoy the game."

Inside the stores, guests can practice their short game on expansive putting greens, and work on their swings in high-tech interactive simulators and hitting bays. The retailer offer lessons from certified teaching pros, custom club fitting and repair, along with a large selection of clubs, accessories, footwear and apparel for men, women and juniors.

Following the Austin grand opening the retailer will open stores in Boston on June 1, Denver on June 8 and Sarasota in July, which will increase its total to 41 stores. PGA Tour Superstore has tripled its store count across the United States over the last several years and will continue to be opportunistic and aggressively invest in its brick-and-mortar business

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