Shoppers can pose for an in-store bike experience through a local village and post to their social media accounts.
A range of interactive customer touchpoints, such as the retailer's first virtual reality (VR) experience, set out to engage in-store shoppers. The VR experience takes users on a hot air balloon ride over the lavender fields of Provence, France with interactive elements to transport them to the region, such as a relaxing hand massage. Shoppers can also pose for an in-store bike experience through a local village or engrave mementos.
“555 5th Avenue is an immersive destination unlike any other, filled with endless discoveries of the spirit and beauty of Provence,” said Paul Blackburn VP Concept Design, Construction and Merchandising, North America. “From eye-catching art form installations to integrated lifestyle products and enhanced fulfilment services, the ambiance and atmosphere will change throughout the life of the store with the goal to captivate the consumer’s attention, encourage engagement, and produce user-generated content for social media buzz.”