Piggly Wiggly Teams for Seamless E-Commerce Experiences

Lisa Johnston
Editor-in-Chief, CGT
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Piggly Wiggly is extending its relationship with Mercatus to continue providing seamless e-commerce customer and fulfillment experiences.

As part of this, the grocer will leverage Mercatus’ Integrated Commerce platform in offering curbside pickup services at 27 of its 96 brick-and-mortar locations. By using the Mercatus Console and online order Picker app, Piggly Wiggly has expanded online order fulfillment to meet high demand for curbside services.

It will also continue to leverage Mercatus’ Digital Engagement solutions for branded online shopping experiences across web, tablet and mobile devices, and its Digital Commerce solutions so store managers can update such info as product availability and promotional offers.

The grocer will also soon offer consumer goods manufacturers a new digital advertising program that aims to enhance the consumer experience. Piggly Wiggly will become one of the first retailers to adopt Mercatus’ Digital Advertising solution to elevate the shopper experience through relevant product advertisements and discoverability opportunities.

Piggly Wiggly has teamed with the solution provider since 2017.

“Throughout this relationship, our shoppers have enjoyed an advanced and reliable e-commerce experience, all under the Piggly Wiggly name they love,” said Bill Bell, Piggly Wiggly Midwest director of information technology. “Whether it is improving its existing solutions or adding new capabilities to its platform, Mercatus is constantly innovating. We look forward to continuing our shared e-commerce vision and partnership to the benefit of Piggly Wiggly’s valued customers.”

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