With agile next-gen store development teams and proven store pilots of curbside pickups at Walgreens in place, Kroger’s toolbox included capabilities to pivot quickly and serve customers safely and effectively.
Unlike a legacy environment where dependency on the software vendor is the norm, Kroger’s adoption of a headless digital store platform puts them in control to build the associate and customer experiences that fluidly respond to their at-the-moment business needs.
When the Only Known is the Unknown
This crisis has sent many societal trends into overdrive: remote working, online shopping, tech-enabled retail and localized supply chains. COVID-19 demonstrates an undeniable need for a business strategy and supporting technologies capable of weathering all types of disruption — competitive, behavioral or situational — to remove risk wherever possible from the business.
As in other crises, leaders who pivot emerge to serve, solve and deliver. Those willing to act now have a sliver of an opportunity to reclaim customer mindshare previously thought lost to industry behemoths who were disrupting the industry.
With challenges to what was known and assumed to be fact in retail, the ability to react and get back to business quickly becomes a monumental task. With close to 90 percent of U.S. retail sales still generated from stores, fostering a healthy operating model and protecting it is paramount.
How are you changing your business model to succeed in uncertain times?
Linda Palanza is CEO and co-founder of OneView Commerce. COVID-19 has driven OneView Commerce to double down on its platform’s capabilities that provide retailers even more control and flexibility to build and deliver customer engagement.