Plaza Tire Service Optimizes Pricing and Promotions

Plaza Tire Service selects Revionics for everyday price, promotion, and markdown planning and optimization. Plaza Tire utilizes Revionics advanced pricing science and demand analytics to predict and influence consumer demand.

Plaza Tire Service has built strong relationships within the tire industry allowing it to purchase tires direct from manufacturers including Bridgestone, Yokohama, Firestone, Dayton, Michelin, Pirelli, Toyo and Dick Cepek off-road tires along with Ultra and Enkei custom wheels. Its close relationships with manufacturers allows Plaza Tire Service to maintain two forceful strengths, expansive inventory and low, manufacturer-direct pricing.

"We pride ourselves in offering customers a large variety of tires at a range of affordable, highly competitive prices, so having a tool to help us proactively maintain our price image in the market is critical," says Mark Rhodes, president and CEO, Plaza Tire Service. "Revionics will help Plaza Tire Service to deploy localized pricing while keeping profits healthy across the enterprise. Once live, Plaza Tire will monitor their sales, margin, and profit performance on Revionics analytics and reporting tool, RAPS Insight."
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