Learn how Kimberly-Clark is using their vast reach to understand consumers at very local levels — and then marrying it with technology to meet consumer needs in new and more sustainable ways.
PepsiCo is not only entering first-of-its-kind relationships with companies like Spotify and EA Sports, but it’s also looking ahead to how it might use the data to drive further value at retail and for its retail partners.
We’re talking with Manish Sharma, VP of omni and e-commerce for Kellogg Company, about the consumer goods company’s evolution into omnicommerce and the changes they're making across their business.
As Unilever continues to digitize its end to end value network and transform its supply chain to one that is customer-centric, it’s finding that decision intelligence is playing a key role in helping it gain speed and agility.
Learn how they’re thinking more strategically about loyalty, how they plan to leverage new partnerships and data, and the new ways they're measuring success.
Dollar General is one of the most rapidly expanding retailers in the U.S., which has a significant impact on a company’s IT and tech teams. We’re talking with Shweta Bhatia, SVP of IT applications and base engineering, about what this looks like and how they’re keeping pace.
There may be no bigger priority for both retailers and consumer goods companies today than access to consumer insights, and PepsiCo has stood up its own data analytics practice to help retailers seize this opportunity.
No- and low-alcohol beverages have been a standout category. Here we talk with Jamie Lissette, COO of Athletic Brewing Company about how they leverage consumer insights from their dedicated DTC base.
Given how quickly and dramatically consumer behavior is changing, there’s a lot retailers and consumer goods companies are taking away from other regions when building their commerce strategies.
