Pottery Barn Launches Mobile Shopping and Design App
Pottery Barn, owned by parent company Williams-Sonoma, Inc., is expanding its presence, diving further into e-commerce by launching a mobile iOS shopping and design app.
The mobile app — the fourth for the company following Pottery Barn Kids, Pottery Barn Teen, and an initial iteration of a registry platform — provides consumers with an additional purchasing pathway, while also adding other capabilities like on-the-go registry building and virtual previews.
[Also read: Williams-Sonoma Leverages AI to Deliver Data-Driven Personalization]
Here’s a breakdown of the app’s features:
- Appointment requests for free in-store, in-home, or virtual appointments with the company’s design staff
- Registry building with gift tracking capabilities
- Curated looks segmented by room type
- Expedited checkout via Apple Pay
- Sharing capabilities via social and phone contacts
- Augmented reality functionality, allowing users to preview Pottery Barn items in their homes
The company continues to offer its existing Pottery Barn Wedding Registry app, and notes that users can update the app without interrupting previous registries.
“As a digital-first brand, we’re thrilled to offer our customers an enhanced design and shopping experience on the new Pottery Barn app,” said CEO of Pottery Barn Brands Marta Benson, in a statement. “Now customers can explore and shop full rooms, easily share their favorite products, and connect with a design expert all in the convenience of a mobile app.”
Retailers continue to see the value in mobile apps to incentivize brand loyalty and increase engagement. Earlier this month, Schnucks launched a companion app for its rewards program, and earlier in the year Walmart announced it was revamping its app to modernize the user experience.
According to Insider Intelligence, retail mobile commerce sales are expected to account for 43.4% of total retail e-commerce sales in 2023, up from 41.8% in 2022.
Other companies have tapped mobile app tech to elevate workforce operations. Specialty tea retailer Boba Tea Company, for example, tapped into artificial intelligence to power its HR and payroll efforts.
