Retail has been disrupted by the move to digital — more so than any other industry. Meanwhile, consumers are becoming more demanding than ever, with competitive pressure intensifying the need to satisfy or exceed customers’ expectations to cultivate their loyalty.
Investments in AI-powered predictive and prescriptive analytics will more than double in the next two years. Find out what’s driving the change, and more importantly, how retailers can take a smart approach to implementation.
Mondelez's CIO and chief data scientist explore how CGs can incorporate cognitive, predictive and prescriptive analytic strategies to supercharge the value change – especially in times of unprecedented demand.
Data is the new oil and analytics is the refinery — this timeworn phrase continues to hold water, but it’s next-gen analytics taking the driver’s seat in today’s retail industry. We dive into the Retail and Consumer Goods Analytics Study 2020 to put even more context behind the numbers.
The idea of the customer experience is not new, but today’s data-driven world has put more control in consumers’ hands with heightened expectations. As such, personalization is a critical foundation for retail success and brand image.