Price Chopper Adds Price Optimization

Golub, which operates the 116-store Price Chopper supermarket chain in the Northeast United States, selects the DemandTec Lifecycle Price Optimization platform, which includes Everyday Price Management and Everyday Price Optimization software services.

Like many supermarket retailers, Price Chopper has a need to become more efficient in generating the information their business users need to execute pricing strategies. To address these challenges, Price Chopper closely evaluated all of the primary vendors offering price optimization solutions before selecting DemandTec.

"We selected DemandTec because we share the same vision for aligning and optimizing pricing to drive financial results and price image," says Joe Kelley vice president of sales and merchandising for Price Chopper. "DemandTec's proven experience in the marketplace and superior science gave us the confidence to select them as a strategic partner for these initiatives."
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