Price Chopper Supermarkets Taps Machine Learning To Deliver Omnichannel Personalization

Price Chopper Supermarkets and Market 32 will leverage advanced machine learning algorithms to provide personalized, seamless experience for their customers.

The retailers have partnered with Manthan-RichRelevance to drive intimate, highly personalized customer engagement across the lifecycle. Price Chopper Supermarkets will leverage the company's integrated SaaS suite covering customer data platform, advanced customer analytics and omnichannel lifecycle marketing for achieving insights-driven personalization.

The Golub Corporation, which opened its first store in 1932,  serves customers across New York, Connecticut, Massachusetts, Vermont, Pennsylvania and New Hampshire under the Price Chopper, Market 32 and Market Bistro banners.

Price Chopper Supermarkets will leverage Manthan-RichRelevance’s CDP and its specialized recommendation engine for grocers to help develop a single view of its customer and personalize every single customer interaction across its Direct Mail Program, Weekly Flyer and Digital/Email programs. The solution also provides the marketing team with key capabilities to run automated on-demand and journey-based campaigns, personalize offer recommendations, test, and optimize campaigns and improve engagement, conversion rate and overall marketing ROI.

"We're proud of the product mix and shopping experience we provide in our stores and online,” said Glen Bradley, Price Chopper Supermarket/Market 32's group vice president of Marketing. “Personalization is an important strategic initiative in our continued endeavor to enhance customer experience across digital and in-store. We did a comprehensive evaluation of the market before selecting Manthan-RichRelevance. We're excited to announce the partnership and the comprehensive capabilities of the platform to help us execute our strategic vision with speed."