PrimaLoft, Mitsui Team Up on Performance Fabric

2/10/2014
PrimaLoft, Inc., a provider of comfort solutions, high-performance insulations and fabrics, has collaborated with Mitsui Bussan Techno products Co., LTD, a company specializing in the research and development of innovative textile technology, to manufacture PrimaLoft® Performance Fabric.

Launched at last week's Outdoor Retailer Winter Market in Salt Lake City, UT, the PrimaLoft® Performance Fabric collection consists of a broad range of technical knits primarily developed for base layer applications.

"Performance and comfort are the hallmarks of PrimaLoft® insulating products, and it made sense to extend our technology into a line of performance fabrics," said Joe Rumiesz, vice president, PrimaLoft. "Mitsui, who is known for its tremendous expertise in the design and manufacture of fabrics, has been a long-term partner with PrimaLoft in Japan and we are grateful for its collaboration on PrimaLoft® Performance Fabric."

Created with the PrimaLoft® 'Feel the Performance™' concept in mind, the fabric collection is categorized into Gold and Silver groupings to distinguish each fabric's specific performance and potential end-use.

The high-performance Gold group includes knits positioned as PrimaLoft® Performance Fabric Heat or PrimaLoft® Performance Fabric Dry.  The Heat collection delivers maximum comfort and temperature-regulating properties, and the Dry collection offers exceptional moisture management and rapid drying characteristics.

The Silver group features Merino wool/poly blends along with other knits constructed of technical fibers and advanced materials to provide moisture management, softness and comfort within a broad range of activities and weather conditions.
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