Data and artificial intelligence (AI) have come together to greatly impact the rapidly evolving retail landscape. While AI and machine learning (ML) offer retailers great leaps forward in the area of customer experience, shopper data lies at the heart of these operations. Protecting that data and generating consumer trust is vital as retailers implement automation and personalization strategies.
From Amazon Go stores that provide a seamless in-and-out experience, to stores offering relevant promotions to shoppers in the aisle while robots roam nearby to check inventory, there is a spectrum of automation taking place in retail today.
Read on to learn how privacy, AI, and customer data come together to redefine retail experiences.