Puerto Rico Launches P.ERE, National Fashion Brand

Ten successful Puerto Rican designers have joined forces under P.ERE, Puerto Rico's first national fashion brand which will promote the island's growing fashion design market. Puerto Rico is already an established textile manufacturing destination and entrepreneurial incubator, making P.ERE an ideal opportunity to support local economic growth.

P.ERE, whose namesake stems from the phonetic pronunciation of "P.R." in Spanish, combines the talents of designers Ámbar SÁnchez, AndrÉs GonzÁlez, Jaer CabÁn, Lisa Thon, Norma DomÍnguez, Richard Cotto, Yanira Maldonado, Wilberto PÉrez and Tatzy. The first collection includes an accessory line designed by Ivelisse Nieves.

Aligned with Puerto Rico's five-year economic roadmap, P.ERE is supported by the Puerto Rico Trade and Export Company and Puerto Rico's Department of Economic Development and Commerce. Both government organizations are focused on fostering an entrepreneurial ecosystem to strengthen Puerto Rico's well-established industry sectors, including fashion and textiles which has a long history of contributing to the island's business economy. For example, Puerto Rico's apparel industry employs over 10,000 highly skilled workers in 80 plants.

"P.ERE will help us create jobs in an industry that already has exceptional homegrown talent," said Frankie ChÉvere, executive director, Puerto Rico Trade and Export Company. "Puerto Rico is a global leader in the fashion industry with local designers having received international recognition, including Stella Nolasco and Luis Antonio who showcased their designs at New York Fashion Week 2014."

Through partnerships made with local textile manufacturers, the ready-to-wear designs are produced on the island by The Fashion Group. Initially, designers will market their creations at the P.ERE store located in Puerto Rico's main shopping mall – Plaza Las AmÉricas – through now to November. The collection includes fashionable, comfortable pieces for everyday use, at reasonable prices. All pieces and accessories are available for wholesale or retail distribution and the Department of Economic Development and Commerce expects to make the collection available worldwide and export goods by 2015.

"We are promoting our well-recognized fashion industry as an opportunity to put Puerto Rico on the map in a key growth market and put our strong skilled workforce to work," said Alberto BacÓ-BaguÉ, Secretary, Puerto Rico Department of Economic Development and Commerce. "We are establishing production alliances with local apparel manufacturing companies to increase our exports, add jobs and become a key player within the multi-million dollar fashion industry."
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