PUMA Engages with Customers
PUMA Europe, the international sports company, has selected Mapp Digital's customer engagement platform and digital marketing services to bridge the digital gap and enhance marketing executions across channel and display.
PUMA will utilize Mapp Digital’s Customer Engagement Platform, which streamlines insights and identifies consumer and behavioral data, to acquire new customers and grow brand affinity.
In addition, PUMA will advance its marketing capabilities with Mapp’s integrated Data Management Platform (DMP) and modular software suite to provide increasingly personalized messages.
"The Mapp Customer Engagement Platform allows us to reach consumers in the right place, at the right time, with the right message," said Nicholas Rau, Senior Online Marketing Manager for PUMA Europe. “Our partnership brings the tools to our fingertips, and our customers will benefit by receiving reactive, relevant, and evolving content in optimal mediums. We want to ensure each touchpoint is maximized for impact, allowing our distinct and innovative marketing to speak to our audience in a personal, engaging way.”