PUMA Optimizes Productivity

PUMA North America is a sports lifestyle retailer that sells shoes, clothing and other gear in its retail outlets across the U.S. With more than 2,000 retail associates, managing costs, complexity and effectiveness of each store is an ongoing challenge. PUMA set out to transition from a manual-based scheduling and forecasting process to a more automated solution that would also allow it to have increased data analytics capabilities.

In an effort to maintain and enhance levels of service, PUMA selected Kronos in 2009. The retailer deployed applications for sales and labor budgeting, optimized scheduling, time and attendance, absence management and workforce analytics across all U.S. locations. The system is also used to develop additional processes, optimize workforce alignment to customer demand, simplify compliance and improve store productivity.

In May 2009 a scheduling and timekeeping solution was implemented, and that October an additional analytics module was added.

For PUMA, an ideal employee is available, passionate and productive – qualities that translate into a better customer experience and higher sales. Each week, the retailer is able to pull key performance indicators (KPIs) from its POS system for the in-store associates.

Optimizing operations
The benefits of an automated scheduling process were clear almost immediately. Not only was the amount of office time required of store managers cut, but the new process had greater transparency.

Since the rollout, PUMA has experienced improvement in productivity for each of its KPIs by store and at a corporate level. The retailer has also recorded increases in customer satisfaction and sales.

PUMA also uses Kronos to integrate labor budgeting, forecasting, scheduling and reporting, as well as leverage historical sales, customer demand and store profile data. The system also allows the retailer to derive annual and weekly sales and labor plans, which enables enterprise visibility and real-time control of store productivity.

“In the past, we could only tell managers that they exceeded their payroll number for the previous week,” said Dave Schaub, manager of retail operations for PUMA. “Now, with the analytics capabilities in Kronos, we can update managers on a daily basis as to where they stand against their goals.”

PUMA has also learned how better management of its staff contributes to overall organizational goals. Through the tracking of time required for store tasks, payroll hours were significantly reduced without impacting customer service or revenue.

Increased visibility has not only helped align goals; it has also improved the overall staff quality by creating an environment where productive workers are rewarded by getting more hours and shifts.

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