Purchasing Habits of Adult Consumers in Past 12 Months
Apparel's Data Bank consumer data from Scarborough Research.
Respondents age 18-24 are 46 percent more likely than all other consumers to spend more than $500 on infants' clothing.
Respondents age 25-34 are 91 percent more likely than all other consumers to spend more than $500 on infants' clothing.
Respondents age 18-24 are 39 percent more likely than all other consumers to spend less than $100 on athletic clothing.
Respondents age 25-34 are 39 percent more likely than all other consumers to spend $100-$499 on athletic clothing.
Respondents age 35-44 are 60 percent more likely than all other consumers to spend more than $500 on athletic clothing.
Source: Scarborough USA+ 2003 Release 1 (12 Months only)
About Scarborough: Scarborough Research is a leader in local, regional and national consumer research. The company surveys more than 200,000 adults ages 18 and older nationwide in 75 markets, and provides in-depth insight into the shopping, media, lifestyle and demographics of the American consumer.