PVH Licenses IZOD and Van Heusen Brands to BH in the Philippines

11/8/2013
PVH Corp. and BH Fashion Retailers Inc. have entered into license agreements under which BH Fashion Retailers will market and distribute certain apparel and accessories for the IZOD and Van Heusen brands in the Philippines. The initial term of the license agreement runs through December 2018.

Under the license agreement for PVH’s IZOD brand, BH Fashion Retailers will market and distribute sportswear, golfwear, dress shirts, neckwear, outerwear, swimwear and certain accessories. Under the license agreement for Van Heusen, BH Fashion Retailers will market and distribute sportswear, outerwear, dress furnishings and accessories. BH Fashion Retailers is planning to open free standing IZOD and Van Heusen stores, as well as developing shop-in-shops at better department stores throughout the Philippines.

“We are excited about the future of our Van Heusen and IZOD brands in the Philippines,” said Ken Wyse, President of Licensing for PVH Corp. “BH Fashion Retailers Inc. has extensive knowledge and expertise in men’s apparel, both in the wholesale and retail channels, and we believe they are the best company to market our brands in the Philippines.”

“We at BH Fashion Retailers Inc. are thrilled to be partnering with PVH Corp. as the licensee for the Van Heusen and IZOD brands in the Philippines. Van Heusen is established in our market as a purveyor of modern, stylish dresswear and sportswear. We look forward to raising the brand to even greater heights with reinvigorated merchandising and marketing. We are also very excited for the opportunity to provide our market the same colorful, sporty and youthful IZOD sportswear that has become so popular and well-recognized in the U.S.,” said Huy Kun Lim, President of BH Fashion Retailers Inc.
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