QuickChek Corporation, which operates 160 fresh convenience market locations throughout New Jersey, New York’s Hudson Valley and Long Island, has launched its loyalty program to bring together loyalty and mobile engagement.
QuickChekRewards members earn perks on QuickChek food and beverages every time they visit a store, by scanning the barcode in their mobile app during checkout. Customers progress through three levels of the loyalty program depending on their visit frequency, enabling patrons to progress from “Fans” to “Friends” to “Family.”
Members earn free items like birthday rewards and monthly fountain drinks or candy bars just for enrolling. Additional visits unlock bonus rewards that include QuickChek’s award-winning fresh brewed coffee, made-to-order drinks, and chef-crafted sandwiches that are made in-house.
The QuickChek Rewards rollout has made an immediate impact. In just the first week, more than 1,000 members visited at least five times elevating immediately to the “Friends” category.
“We are learning a tremendous amount about our own customers, including things we weren’t even aware that we didn’t know,” said Eric Rush, QuickChek’s digital marketing and advertising manager. “QuickChek Rewards is helping with our goal to understand what is meaningful to our customers in their daily lives. With the information we’re learning, we can provide members with tailored rewards that make for a better shopping experience.”
QuickChek engages employees as ambassadors
QuickChek also introduced an ambassador program for its 5,000 team members. This tier includes programs done in partnership with QuickChek’s CPG suppliers, and it keeps employees engaged by making them a key part of the marketing that drives sales.
The rewards program is built on Paytronix Systems’ Paytronix platform and is available through the Paytronix-powered QC Mobile App, which went live early in 2020.
“The combination of the QC Mobile App with QuickChek Rewards provides something truly useful and engaging to QuickChek’s customer base,” said Andrew Robbins, CEO of Paytronix. “The intriguing use of a tiered base program that resets monthly is sure to drive incremental store visits. When you add in the employee-engagement program, you have the kind of creative thinking that helps propel the convenience store industry forward.”
Paytronix integrated QuickChek Rewards with the company’s existing order-and-delivery platform, mobile app, and POS system. The resulting customer experiences help increase visits and spend.