QVC Promotes Long-Time IT Executive to CIO
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QVC has announced the promotion of Todd Sprinkle to chief information officer. In this role, Sprinkle will oversee QVC's global IT organization spanning the U.S., U.K., Germany, Japan, Italy, France, China and at QVC's global business service operation in Poland. Under his leadership, the video and e-commerce retailer’s IT organization will continue to work to deliver a seamless and engaging multiplatform experience for customers and team members around the world. Sprinkle will report directly to Mike George, president and CEO, QVC.
"QVC combines the best of retail, media and social to create the world's most engaging shopping experience," said George. "Our industry-leading technology and teams support multiple social, mobile and web platforms, live broadcasts reaching nine countries, and millions of customer calls and packages shipped each year. Todd's expertise in e-commerce and broadcast technology will be instrumental in continuing to build agile world-class technology platforms to drive our growth and deliver outstanding service."
Sprinkle held various leadership roles with QVC since joining in 2007. Key advancements under his leadership include the development of the QVC for iPad App and QVC's responsive design implementation. In addition, he has led the development of the retailer’s global content management strategy and key initiatives in IT strategy, planning and effectiveness.
Prior to QVC, Todd spent 12 years in senior-level roles at Turner Broadcasting. He began in IT, then transitioned to become vice president, network operations, with responsibility for broadcast operations, media operations, media management and the project management office. Prior to Turner Broadcasting, Todd was with Macy's where he worked in IT application development.
Sprinkle is based at QVC's global headquarters in West Chester, PA.