Innovations in shopper tracking technology provides next-gen insight into how customers, associates and merchandise move inside stores. Savvy retailers are seizing this opportunity to reimagine what the store is and can become.
Every couple of months a new term is introduced that takes the industry by storm only to disappear as quickly as it appeared. See what jargon joined the ranks of omnichannel, unified commerce and digital transformation as retail’s buzziest.
Retailers that want to make their own investments in technology should take notes of the retail as a service (RaaS) capabilities Amazon, Microsoft and Google are developing — and how they can use this technology to bring customers back to actual checkout counters.
With a mountain of challenges comes a single simple question: How to get consumers into the store and keep them coming back? Here are some innovative technologies that show promise for even greater disruption in the store.
From expansion plans to a shop-online-pickup-in-store rollout, Levi Strauss is on the move. Learn how the 166-year-old apparel maker is strategizing to become a “leading world-class omnichannel retailer,” on the heels of going public in March.
There has been a lot of discussion about the digital transformation of retail, and yet the concept is so all-encompassing that it can be a challenge to keep track of what it really means, where you are in the journey and how it directly applies to your business.
Aperion and E
Omnichannel marketing aims to give people universally pleasant and fulfilling experiences — whether people engage with a company on their tablets, through social media, in a store, or within an app. Look at five retailers who accomplished this in 2018.